Legal

Terms of use

Version 2.2 · 19 August 2026 · Tuesday app and website

These terms are a contract between you and us. They set out what Tuesday is, what you can expect from us, and what we expect from you. Please read them alongside our privacy notice, which forms part of this agreement and explains what we do with your information. Where the two overlap, the privacy notice governs anything to do with your personal data.

If you don’t accept these terms, don’t use Tuesday.

01Who we are

Tuesday is made and operated by Active AI Ltd, registered in England and Wales (company number 16499926), registered office The Rockery, Shap, Cumbria, CA10 3LY.

Where these terms say “we”, “us” or “our”, that means Active AI Ltd. “You” means you, the person using Tuesday.

Contact: holly@weareactiveai.com

02Tuesday is in beta

Tuesday is a pre-release product. We are still building it, and we’d rather say so. In practice that means features may change, be added or be removed; there will be bugs; and there may be periods when the app doesn’t work properly. Please don’t treat Tuesday as your only record of your training.

Tuesday is also a test product in a particular sense: part of what it is for is developing and testing the momentum score. Your activity data, including the data from your connected device or service, is used for that. Our privacy notice sets out the detail.

Being in beta doesn’t reduce your legal rights, and it doesn’t reduce our responsibilities under section 12. It does mean that what you can reasonably expect from Tuesday today is different from a finished product.

03Who can use Tuesday

Tuesday is for people aged 18 and over, for your own personal, non-commercial use. You confirm your age when you create an account, and we may ask you to verify it.

You also need a supported wearable device or fitness service connected to Tuesday — see section 7.

04Your account

Keep your login details to yourself. You’re responsible for what happens on your account, unless someone else’s use of it wasn’t your fault. Tell us as soon as you can if you think someone has got into your account and we’ll help you secure it.

Give us accurate information when you sign up and keep it up to date — some of what Tuesday does depends on it.

You can delete your account at any time under Settings → Account.

05What Tuesday does, and what it doesn’t

Tuesday records the sessions you log, produces a momentum score from your activity and how you use the app, and uses that score to decide what to show you next — coaching, a challenge, or content from a partner organisation.

What the score is. A behavioural indicator. It reflects patterns in what you record and how you engage with the app.

What it isn’t. It is not a clinical measurement, a diagnosis, a fitness test result, a measure of your health, or a prediction of how you’ll perform. It is not produced by a medical device and it has not been clinically validated.

How it’s calculated. The methodology is proprietary and we don’t publish the weightings. We will always tell you what categories of information feed it and what it’s used for — both are in the privacy notice — and you can ask a person to review anything the score has driven.

Availability. We’ll do our best to keep Tuesday running, but we can’t promise it will always be available or uninterrupted, particularly during beta.

06Your health and your safety

Tuesday is not a substitute for medical advice. If you have a health condition, are recovering from injury, are pregnant, or haven’t exercised for a while, speak to a doctor or qualified professional before you start or change what you’re doing.

Coaching content in Tuesday is general information, not personal medical or clinical advice, and it isn’t tailored to your medical history.

When you’re exercising, you’re responsible for your own safety — for choosing sessions that are right for you, for stopping when you should, and for where and when you train.

Nothing in this section limits or excludes our liability under section 12.1.

07Connecting a wearable or fitness service

Tuesday needs a connected wearable device or fitness service to work. We receive your activity data from it and show it to you in Tuesday.

Data from your connected device feeds your momentum score and is used to develop, test and validate our scoring model. Our privacy notice sets out the detail.

We don’t warrant the accuracy of data supplied by another service. Your relationship with that provider is governed by their terms, not ours, and they can change or withdraw access independently of us. If that happens, the connected features may stop working.

You can disconnect at any time, though you will need to connect another device or service to carry on using Tuesday. Our privacy notice explains what we do, and don’t do, with connected data.

08Crews, challenges and leaderboards

Tuesday lets you join crews, enter challenges, check in at locations and appear on local leaderboards. That means other people can see some of what you do.

What others can see. Members of your crew see the sessions you contribute to a fixture, including any notes you add to them. People near you may see your first name and your score on a local leaderboard. You control both under Settings → Privacy.

Think before you post. Notes, crew names, profile details and anything else you write may be visible to other people. Don’t include anything you wouldn’t want them to see.

Behaving decently. Don’t post or send anything that is abusive, harassing, threatening or intended to bully or intimidate; hateful towards a person or group; sexual or otherwise inappropriate; encouraging of self-harm, disordered eating or unsafe training; someone else’s personal information shared without their agreement; or false, deliberately misleading or fraudulent, including falsified activity data.

Reporting. If you see something that breaks these rules, report it in the app or email holly@weareactiveai.com. We look at every report. We may remove content, restrict what an account can do, or close it. If we act against your account we’ll tell you why, and you can challenge it by replying to us.

Blocking. You can block another user under Settings → Privacy.

09Content from partner organisations

Tuesday sometimes shows you content, offers or rewards from organisations we work with, and the timing of that is driven by your momentum score. You can turn this off at any time under Settings → Privacy, and Tuesday will work normally.

If you take up an offer, any purchase is a contract between you and that organisation, not us, and their terms apply to it. We don’t give them your identifiable personal data. If something goes wrong with a partner’s offer, tell us as well — we want to know.

10What we ask you not to do

Please don’t break the law using Tuesday, or help anyone else to; try to get into parts of our systems you’re not meant to reach, or interfere with how Tuesday works; copy, scrape or reverse-engineer the momentum score methodology, or extract data in bulk; use bots, scripts or falsified data to manipulate a score, a challenge or a leaderboard; resell or commercially exploit Tuesday; or impersonate anyone.

What belongs to whom. Tuesday, the momentum score, and everything we put into the app belongs to us or to our licensors. You get a personal, non-transferable licence to use Tuesday for as long as you comply with these terms.

What you put in — your sessions, notes, feedback — stays yours. You give us permission to host it, show it to the people you’ve chosen to share it with, and use it to run and improve Tuesday, in line with our privacy notice. If you send us feedback or suggestions, we may use them.

11Ending your account

You can leave at any time. Close your account under Settings → Account, or email us. We delete your account and activity data within 30 days.

We may suspend or close your account if you seriously or repeatedly break these terms, if we have to for legal reasons, or if keeping it open would put other users at risk. Unless we’re legally prevented, we’ll tell you what has happened and why, and you can challenge it by replying to us.

We may stop offering Tuesday. If we do, we’ll give you reasonable notice and let you export what you’ve recorded.

12Our liability

12.1 What we never limit. Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence; for fraud or fraudulent misrepresentation; for anything arising under data protection law, including compensation under Article 82 of the UK GDPR; for your rights under the Consumer Rights Act 2015, including our duty to supply services with reasonable care and skill; or for anything else that cannot lawfully be limited or excluded.

12.2 What we are responsible for. We are responsible for loss or damage you suffer that is a foreseeable result of us breaking these terms or failing to use reasonable care and skill. Loss is foreseeable if it’s obvious it will happen, or if we both knew it might happen when you started using Tuesday.

12.3 What we are not responsible for. Loss or damage that wasn’t foreseeable. Business losses — Tuesday is for personal use, so if you use it for any business purpose we’re not liable for loss of profit, business, business interruption or business opportunity. What a partner organisation, a connected service, Apple or Google does under a separate contract with you. The accuracy of data supplied by a service you’ve connected, where we’ve passed it on faithfully. Or decisions you take about your own training or health that go beyond what Tuesday is for — see sections 5 and 6.

12.4 The limit. Subject to 12.1 and 12.2, our total liability to you for everything arising out of or in connection with these terms is limited to the greater of £100 or the total amount you have paid us in the 12 months before the event giving rise to the claim.

13If something goes wrong: your rights

You have legal rights as a consumer and nothing in these terms takes them away. If we supply you with a service, the law requires us to supply it with reasonable care and skill.

Tuesday is currently free. If we introduce paid features we’ll set out the price and terms clearly before you pay anything, and we won’t start charging for something you already have without telling you first.

Your legal rights are summarised at citizensadvice.org.uk, or call the Citizens Advice consumer helpline on 0808 223 1133. Please tell us first — most things we can put right quickly.

14Changes

To Tuesday. We may change how Tuesday works, to improve it, fix things, or meet legal requirements. Where a change materially reduces what you get, we’ll tell you first.

To these terms. If we make a material change we’ll tell you in the app or by email at least 14 days before it takes effect, and update the version and date above. If you don’t accept the change you can close your account. We won’t make changes that apply retrospectively.

15Complaints and disputes

Come to us first: holly@weareactiveai.com. We aim to acknowledge complaints within five working days and resolve them within 28 days.

Complaints about how we’ve handled your personal data can go to the Information Commissioner’s Office — see the privacy notice.

16Law and courts

These terms are governed by the law of England and Wales. If you live in Scotland or Northern Ireland, you keep the protection of the consumer law that applies where you live, and you can bring proceedings in your local courts. If you live elsewhere, you keep the protection of any mandatory consumer law that applies where you live.

17General

If a court finds any part of these terms unenforceable, the rest continues to apply. If we don’t enforce something straight away, that doesn’t mean we’ve given up the right to enforce it later. We may transfer our rights and obligations to another organisation, for example if our business is sold — we’ll tell you, and it won’t reduce your rights. You may not transfer your rights to anyone else. Nobody other than you and us has any right to enforce these terms.

Active AI Ltd, The Rockery, Shap, Cumbria, CA10 3LY. Company number 16499926. ICO registration ZB911341.